Share Good Energy Co.
Website Design | Project Management
Good Energy Co. is a wellness brand offering clean products and an easy way to earn.
Website Design
OVERVIEW
This website supported Good Energy Co.’s expansion into an earning platform, clearly communicating the value of the offering while encouraging users to take action. My role was to design a new landing page that aligned with the existing brand while improving clarity and conversion. I led the design and project management from start to finish, collaborating closely with the client and developers throughout the project.
This website supported Good Energy Co.’s expansion into an earning platform, clearly communicating the value of the offering while encouraging users to take action. My role was to design a new landing page that aligned with the existing brand while improving clarity and conversion. I led the design and project management from start to finish, collaborating closely with the client and developers throughout the project.
CHALLENGES
• Maintaining consistency with an established brand and existing sites.
• Working with limited imagery, which required sourcing, compositing, and editing visuals.
• Presenting a large amount of information on a single landing page.
• Narrowing down the primary CTA with the client.
• Maintaining consistency with an established brand and existing sites.
• Working with limited imagery, which required sourcing, compositing, and editing visuals.
• Presenting a large amount of information on a single landing page.
• Narrowing down the primary CTA with the client.
OUTCOMES
The page was organized into clear, scannable sections, with accordion menus to keep dense content manageable. The final design feels cohesive with the brand, presents information in an approachable way, and gently guides users toward the intended action.
The page was organized into clear, scannable sections, with accordion menus to keep dense content manageable. The final design feels cohesive with the brand, presents information in an approachable way, and gently guides users toward the intended action.