HumNow
Visual Identity | Website Design | Admin Portal | Mobile App | Apparel | Marketing Material | Project Management
Baseball and Softball Training Facility
Visual Identity
The logo and identity was designed to appeal to both the young athletes as well as their parents. Designed to portray energy and movement, while also feeling clean and modern and strong. We went with a bold gold and black palette that’s versatile enough to work on the website, in print, and on merchandise.
Website Design
The front facing website was designed to give members and potential athletes all the info they need about the facility and its programs. It lays out offerings, schedules, and facility details, so users can feel informed before deciding to enroll.
I worked closely with the client to organize content, create clear layouts, and guide users toward enrolling. I refined the design through multiple iterations based on their feedback to make sure everything was easy to navigate and visually engaging.
The site has been very well received by both the client and members, and HumNow has been growing exponentially!
Admin Portal
This admin portal has everything from checking in athletes, to managing memberships, to scheduling, and more. The biggest challenge was fitting all the features into one space without it feeling overwhelming.
As with everything, the solution was organization (I love organization :D). I worked closely with the client to group features into clear categories so staff could quickly find what they need. The most commonly used tools sit front and center, while the more detailed items living in accordion menus, keeping the interface clean but fully functional.
Mobile App
The mobile app gives athletes at the HumNow facility everything they need to stay on top of their training. They can check in, manage their schedules, book sessions, access training modules, and more—all from their phone.
See it in action
The logo and colors come to life across all kinds of gear, from cups and shirts to flyers and signs. It’s flexible enough to work across everything while still feeling bold and consistent.