Revital U
Website Design
Revital U offers wellness products and rewards for sharing.
Website Design
OVERVIEW
I first designed this site six years ago at the start of my UI career. A few years later, the client returned for a modernized experience, allowing me to apply everything I’d learned since then.
CHALLENGES
• Updating a legacy design while keeping it familiar to returning users.
• Encouraging engagement and community interaction without being demanding.
• Updating a legacy design while keeping it familiar to returning users.
• Encouraging engagement and community interaction without being demanding.
OUTCOMES
I kept the core concept while refreshing the styling within their brand guidelines and aligning it with their other media. I also moved points-related modules to the profile page and cut back on home page CTAs to focus on point-earning actions. This helped simplify the overall flow and made the experience feel more intuitive and easier to navigate.
Testing showed strong engagement across both mobile and desktop. Users responded well to the gamified rewards, and the improved flow reduced friction, built trust, and encouraged repeat visits.