Body and Soul
Visual Identity | Social Media
Dance Fitness Class
Visual Identity
My goal for this visual identity was to capture what the class feels like, translating the music and energy of the room into a visual format. It’s groovy and playful, with bright colors and dynamic shapes that echo the rhythm and movement of the class. Every element works together to bring the high-energy, fun vibe to life. In short, it’s the feeling of dancing, turned into a bold, visual identity… though I might be slightly biased, having attended for the last six years and taught it for almost two. :D
Just like the visual identity, the idea was to capture the same energy and movement as the class itself. Bright, bold visuals and playful layouts make the content feel like an extension of the experience, carrying the fun, high-energy vibe in every post.
